The Human Side of Reinvention
May 19, 2026
Poor or lack of communication that connects is one of the top frustrations during change.
That’s because how people react is not the same as “business as usual”.
But once you understand the intersection of psychology with business - it’s clear why it often derails.
Which is why I enjoyed running a Masterclass yesterday at Mumbrella360 - on how to communicate during reinvention - so people want to change.
It’s about working with our human biology - not against it! And the intersection between providing clarity without having all the answers, while also empowering cocreation.
Transformation is a journey where the needs of people shift.
Change is also a choice. It can’t be mandated, but it can be motivated.
All of this comes from my new book "Rapid Reinvention."
If you would like a copy, you can grab the kindle version now for only $1.99.
Grab your copy [here].
With love and light,
Rowena
P.s. Despite having run over a thousand master classes - this was the first one I’ve done with everyone wearing headphones!